Market Intelligence
A Strong First Day at Palm Beach — Paramount Yachts on Dock B 218–220
By Dan Ribeiro, CPYB — The Yacht Trader · 2026-03-26
The first day of the Palm Beach International Boat Show delivered exactly what the industry hopes for — serious buyers, meaningful conversations, and a dock that stayed active from morning through sunset.
Paramount Yachts opened the show on Dock B 218, 219, and 220 with a diverse lineup that attracted three very different types of buyers — and that diversity proved to be one of the biggest advantages of the day.
Three Yachts, Three Different Conversations
FAT CAT — Sunreef 80 Power
FAT CAT, the Sunreef 80 Power, anchored the dock and naturally drew experienced owners looking for space, range, and something different from traditional monohulls.
Buyers coming off larger displacement yachts spent considerable time onboard, particularly drawn to:
- The massive beam and interior volume
- Long-range cruising capability
- Owner-operator flexibility
- Charter potential
The Sunreef 80 Power continues to resonate with buyers seeking superyacht-level space without entering 40+ meter territory.
CATALLAXY — Sunreef 60 Sail
CATALLAXY, the Sunreef 60 Sail, created a different kind of conversation.
With extensive solar panel coverage and battery-powered air conditioning, the yacht appealed to buyers increasingly focused on quieter, more efficient cruising.
This wasn’t just casual interest. Several visitors specifically stepped aboard looking for:
- Reduced generator hours
- Silent nights at anchor
- Lower operational footprint
- Forward-thinking ownership
Eco-oriented buyers are no longer a niche — and CATALLAXY made that clear.
"Ernd It" — Sea Ray 510 Fly
Then there was "Ernd It", the Sea Ray 510 Fly — bringing in a third buyer profile altogether.
This yacht attracted owners:
- Moving up from center consoles
- Transitioning into flybridge yachts
- Looking for something immediately usable
It created steady traffic throughout the day and complemented the larger Sunreef offerings well.
Pucci Event Closes the Day
By late afternoon, the dock transitioned into an onboard showcasing selected Wolffer Estate wines, presented by Hamptons Fine Wine and Spirits, Altima Caviar, the amazing Jewelry of J Pacetti, and the display of Pucci's latest dress designs, drawing over 70 clients throughout the evening, honoring Life Patrons Rescue Life.
The atmosphere shifted from walk-throughs to relationship-building — returning clients, new introductions, and industry professionals gathering on board.
It was a strong finish to a productive first day.
The Reality of the Show Layout
One noticeable challenge this year: Informa stretched the show significantly further north.
The issue:
- The closest practical entrance remains Banyan Street
- Northern docks require a longer walk
- Restroom access is limited on the north side
For clients touring multiple yachts, the added distance becomes noticeable.
However, the upside is clear.
Dock B sits closer to Lürssen, Feadship, and other industry giants, which naturally filters more qualified buyers into the area. Less random traffic. More serious conversations.
Day One Takeaway
The first day delivered:
- Strong buyer quality
- Diverse yacht interest
- A successful onboard event
- Solid follow-up opportunities
Palm Beach opened with momentum — and Dock B 218–220 was right in the middle of it.